Core Goals

Target: $500,000 Income — Year 1

• $41,667/month
• 30 units/month (Tier 6, 22%)
• 80% new, 20% used
• Avg FE gross/copy: $707
• Avg reserve: $512
• Avg F&I: $1265

Math Breakdown

• Per-unit: $3,600
• Volume bonus: $5,000
• Front: $4,666
• Reserve: $3,379
• F&I: $2,656
• Total: $19,301 (base); scale gross/units up

300 Rule: Daily Activity

• 100 calls
• 100 texts
• 100 emails
• Total: 300 touches/day

Commitment

30 units/month, $5k+ gross/copy. Bend reality. Track daily.